[INFOGRAPHIC] Formula for Effective Online Presence for Charities
Given that the evidence shows that people are online, it’s crucial for charities to connect with their audience through this channel. You do so by developing an effective online presence, a process...
View ArticleThe 10-Second Rule for Charity Websites
Today’s post on the 10-second rule is not a reference to the maximum amount of time food can stay on the floor before becoming inedible. Rather, it’s about your charity’s website and the critical need...
View ArticleGrowing Your Charity Through Conversion Goals
Conversions play an important role in growing your charity’s online presence. In the context of your website, a conversion is any action a visitor fulfills that you deem valuable. For example, if you...
View Article3 Reasons NOT to Get a Google Grant
In a past post I proposed 6 Reasons Why Charities Should Get a Google Grant. Although we’re firm believers of the Google Grants program at ConnectAd, we have encountered situations where a Google Grant...
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